Digital Media Kit

Tetra Corporation, Digital Media Kit:

What Should I Feed My Fish?

Logo: A large and hi-resolution image of the Tetra corporation logo or trademark. It will be the first thing anyone sees in the media kit, making sure everyone knows which corporation this is.

News Release: The main document media professionals will use to write a story. Must be clear, concise, and contain answers to the five W’s (who, what, when, where, why, and how). Must be factual and easy to read. Company logo, contact info, and PR representative info should all be included.

Fact Sheet: This document is a bulleted list of facts about the company and its new fish-feeding pyramid. All facts must be clear, concise, and relevant to the reader. These facts help journalists quickly learn basic, important facts about the Tetra Corporation.

Background: This would be a brief history of the Tetra Corporation, what mission of the company is, and how it came to develop the new fish-feeding pyramid. The history needs to be short and easy to understand. It can help bring understanding to the goals of the company and explain importance of the new feeding concept.

Photos: The photo portion of the media kit should contain hi-resolution color photos of the new food pyramid, graphics of the new concept, and before & after photos of fish benefitting from the new system. Each photo should have a concise caption. It should also have a photo of the employees at Tetra Corporation who developed the new system. Providing these visuals will give a better representation of the new product, how it works, and who created it.

FAQ: A short portion of the media kit that can answer frequently sought questions for the company and/or for the concept. This will provide understanding for what a majority of people may be wondering about Tetra and the fish-feeding system. More intensive questions can be answered via press conference or with journalists. It may also be a starting point for stories to be written about.

Logo & Contact Info: Another image of the corporation’s logo, as well as prominently displayed contact info for the company and the PR representatives. This is the last thing the reader will see, and will remind them of company and who to contact for their story.

Media Alert

Media Alert: Minnesota Zoo’s Insect-Topia Grand Opening

What: Grand opening of Minnesota Zoo’s bug exhibit with thousands of live bugs. Visitors will be able to see giant centipedes, millipedes, the world’s largest spider, a colony of leaf-cutter ants, and the butterfly garden featuring over 600 colorful butterflies and moths.

Who: Everyone is invited

Where: The Minnesota Zoo

              2500 Zoo Lane

              Minneapolis, MN 54313

When: May 1, 2017

Why: To learn and to have fun. Zoo Director, Mary Burke says visitors will be entertained by the thousands of creeping, crawling insects but will also learn about their impact on all of us.

·      Members of the press are invited to witness face-to-face interactions between guest & bug, and capture images of beautiful bugs and their surroundings.

Contact: Troy Williams, Public Relations Specialist

               Phone: (920)-555-1357

               Office: (920)-555-2468

               Email: willtr22@uwgb.edu

News Release

News Release

Greenscape Inc.

Green Road, Detroit, MI 48217

Contact: Troy Williams, PR Representative

               Phone: (920)-555-1357

               Office: (347)-555-2468 ext. 2000

               Email: twilliams@greenscape.com

The Future Community Landscape from Greenscape

Greenscape headquarters will plant its roots in Detroit

DETROIT, MI (July 17, 2016).

            Greenscape Inc. is officially relocating its corporate headquarters to Detroit. The energy efficient company will settle its roots in a brand new facility in downtown Detroit as part of the city’s redevelopment effort.

            The $150 million building will be the largest of its kind in the U.S. to be LEED-certified. Architect on the project is Weber and Associates, with contracting by Rudolph and Sletten.  The building will take an estimated 18-months to complete.

            The Minneapolis Redevelopment Agency will provide financing, and an additional $5 million to landscape and improve surrounding areas.

            Greenscape officials say the new headquarters is the “corner stone of the downtown revival.”

For more information visit www.greenscape.com or contact:

Troy Williams, PR Representative

Phone: (920)-555-1357

Office: (347)-555-2468 ext. 2000

Email: twilliams@greenscape.com

###

Greenscape Inc.

Green Road, Detroit, MI 48217

Fact Sheet

• ·      Mission statement: “Green is the Way We Grow”
• ·      Founded in 1979 by Michael Currin
• ·      Originally located in Minneapolis, MN
• ·      Greenscape Inc. employs over 100,000 people
• ·      Greenscape Inc. has 25 locations nationwide
• ·      Greenscape Inc. manufactures energy efficient products
• ·      Greenscape Inc. is one of the top 100 energy efficient companies in U.S.
• ·      Will relocate headquarters to Detroit in 2018
• ·      Detroit headquarters will be 25 stories
• ·      The new building is LEED-Certified, the largest in America
• ·      Project will cost an estimated $150 million, and take 18-months to complete
• ·      Minneapolis Redevelopment Agency guarantees financing
• ·      $5 million will be donated from Minneapolis Redevelopment Agency for additional improvements to community
• ·      Greenscape Inc. Detroit headquarters is part of redevelopment efforts to keep large businesses in Detroit

For more information visit www.greenscape.com or contact:

Troy Williams, PR Representative

Phone: (920)-555-1357

Office: (347)-555-2468 ext. 2000

Email: twilliams@greenscape.com

Greenscape image: http://greenscape-eco.com/wp-content/themes/greenscape/images/greenscape_logo.png

PR - Channeling

The concept of channeling is discussed in terms of tailoring messages to audience self-interests. The NEW ZOO (real Green Bay Zoo) wants to increase memberships and donations. Develop the message theme for the following audiences:

A. Business and Industry:

The best tactic to increase business and industry involvement is to promote the mutual benefits a business can gain while supporting the zoo. Businesses can benefit from donating to the zoo by improving their own image as one who supports local endeavors. The money donated would go to the community, and stay within’ the community.  Official acknowledgment from the zoo to publically express gratitude would further endure relationships.

           

Message Theme: From your hands to their home.

                              Adopt and animal/ Sponsor an exhibit.

                              Our business is your business.

B. Teachers:

Academics is one of the fundamental pillars for modern zoos to exist so educational programs are essential for the future of students and the zoo. Hands-on, tactical experience is a powerful tool for learning. The NEW Zoo has the Animal Ambassadors Program where handlers introduce several zoo inhabitants to kids and families. The NEW Zoo also regularly offers educational classes and tours for different ages and levels of schooling.

Message Theme: Learn something new every visit.

                              Wild about learning at the NEW Zoo.

                              The NEW Zoo, the best substitute ever.

C. Parents:

Zoos are classically known as recreational experiences for families. In order to promote the NEW Zoo experience to parents it must appear beneficial in several ways. As stated above, it is educational, and it is a local community effort. What parents can know about their money spent is that it goes to good use to maintain the Zoo, the community, and enrich children. Offering discounts with family passes, yearly memberships, and packages with the adventure park all work together to sell the experience.

Message Theme: Become a member of our pack with your NEW Zoo Membership

                              Introduce your cubs to theirs at the NEW Zoo

                              NEW Zoo membership, it pays to be part of the herd.

           

D. Environmental /Conservation groups

Environmentalists and conservationists are concerned with the welfare of the animals at the zoo.  Providing, and documenting quality care is the best way to promote a partnership and to get them to donate. Making it more of a cause than a business. The NEW Zoo is always fundraising, and currently has a ten-year plan on the books about making the Zoo the best it can be. A map of the plan is prominently displayed in the Zoo and on the website.

Message Theme: Your help to us helps us care for them

                              Donations for the future of the NEW Zoo