Tetra Corporation, Digital
Media Kit:
What Should I Feed My Fish?
Logo: A large and
hi-resolution image of the Tetra corporation logo or trademark. It will be the
first thing anyone sees in the media kit, making sure everyone knows which
corporation this is.
News Release: The
main document media professionals will use to write a story. Must be clear,
concise, and contain answers to the five W’s (who, what, when, where, why, and
how). Must be factual and easy to read. Company logo, contact info, and PR
representative info should all be included.
Fact Sheet: This
document is a bulleted list of facts about the company and its new fish-feeding
pyramid. All facts must be clear, concise, and relevant to the reader. These
facts help journalists quickly learn basic, important facts about the Tetra
Corporation.
Background: This
would be a brief history of the Tetra Corporation, what mission of the company
is, and how it came to develop the new fish-feeding pyramid. The history needs
to be short and easy to understand. It can help bring understanding to the
goals of the company and explain importance of the new feeding concept.
Photos: The photo
portion of the media kit should contain hi-resolution color photos of the new
food pyramid, graphics of the new concept, and before & after photos of
fish benefitting from the new system. Each photo should have a concise caption.
It should also have a photo of the employees at Tetra Corporation who developed
the new system. Providing these visuals will give a better representation of
the new product, how it works, and who created it.
FAQ: A short
portion of the media kit that can answer frequently sought questions for the
company and/or for the concept. This will provide understanding for what a
majority of people may be wondering about Tetra and the fish-feeding system. More
intensive questions can be answered via press conference or with journalists.
It may also be a starting point for stories to be written about.
Logo & Contact
Info: Another image of the corporation’s logo, as well as prominently
displayed contact info for the company and the PR representatives. This is the
last thing the reader will see, and will remind them of company and who to
contact for their story.
Hi Troy,
ReplyDeleteI like that you mentioned including a logo. It's a simple choice and like you said, it would make the media kit recognizable right away to those who view it.
Hi Jenna,
DeleteThank you for the comment. I wasn't sure if including the brand logo at the beginning and end of the kit would be a bit too narcissistic for the company but then I figured one testament of success is knowing a logo without having the company name spelled out. I thought it might be a strong way to stay in people's minds.
Hello Troy,
ReplyDeleteGreat job adding the photos. Like Jenna said, I really like that you also added in your logo here. It increases brand awareness!
Thank you for commenting Lindsay,
DeleteI thought including photos was a very important addition. Some people better absorb information in a visual way so including graphics of the pyramid, the concept, and its benefits seemed a very impactful way to convey the company's message.
Troy, overall awesome job! You included all of the essential elements! I agree with Lindsay and Jenna! Putting an emphasis on the logo and photos are very important! I like how you included a FAQ section as well! It definitely could give the media different story angles!
ReplyDeleteThanks for the comment, Amy!
DeleteI thought using the logo as bookends to the kit would not only hammer home the company image but it would also be esthetically pleasing; there would be a distinct beginning, and end.
Hi Troy,
ReplyDeleteYou did an awesome job, I didn't even think of all the items that you included for mine, so well done!
Thanks for the comment, Brittany
DeleteI think I may have gone a little overkill on what I included in the kit. I sort of went from the premise that the company had a large budget to put it together so why not make it an esthetically pleasing document.